I design and ship experiences for hundreds of millions of users, combining Design Thinking, HCD, UX/UI, Product, and Service Design to help organisations navigate service, innovation, and technology transformation. I turn research into actionable next steps and align diverse perspectives, so teams and processes work smoothly while creating experiences that resonate with the people who use them. 

Design Case studies

UX/UI, Service Design, Design Coaching, Workshops, Research

Audible: Amazon's Audiobook

Redesigned the insight to execution process, to enhance user engagement and streamline the audiobook purchasing process.
eCommerce
Lead Designer
Conversion
Strategy
Global Product Launch

Alloshop: Fashion Content Creator App

A platform for fashion content creators to curate and showcase their preferred styles, enhancing their brand presence and audience engagement.
Fintech
Fashion
Research
Creative Leadership
Focus Groups
Online workshops
Product Strategy
UX/UI

Verizon: Total Experience

Designed Verizon's flagship and smart stores, customer-facing app, staff applications, and official website.
UX
Service design
Research

Zurich: Customer Experience Coaching

Interactive learning environment with design thinking
Customer Experience Coaching
Service Design
Workshops

Westpac Banker Conversation tool: Service Design

Conversation tool for bankers and customers, serve all Westpac service touch points
Banking
Service Design
Stakeholder workshops
Interviews and testing

Notifs: crypto portfolio tracking App

A personal portfolio app that allows you to view all your wallets and track token purchase prices and timeline at a glance.
UX
Service design
Research

Understand the challenge

Deep research and analysis to uncover core user needs and project constraints

Define the strategy

Test hypothesis, develop clear research and design frameworks and user-centered approaches

Create and iterate

Prototype rapidly and test multiple distinct design directions with groups of real users

Deliver impact

Implement refined and calculated designs that drive meaningful user engagement

Let's create something great and fun together :D

Transform your vision with strategic design that drives impactful user experiences.